When is lee national denim day

At the same time, as the No. Lee had identified breast cancer as a worthy cause and one that affected a great percentage of its own employees. The idea: Lee National Denim Day, a nationwide casual day to raise money and awareness for breast cancer.

Komen Breast Cancer Foundation. Choosing the right philanthropic partner was critical. In addition to helping fund one of the most innovative and responsive grant programs today, the Komen Foundation guaranteed that a percentage of the money raised would go to local breast cancer programs throughout the country.

Making the trial easy for corporate America was also imperative. Companies simply allow employees to wear denim to work, thereby empowering those individuals to make a difference. Key audiences for Lee National Denim Day include large companies, small businesses, schools, organizations - any employer and its employees.

The development of Lee National Denim Day was guided by research on brands and cause-related marketing. In fact, consumers have come to expect companies to support a cause. Six in 10 consumers think cause-related marketing should be a standard business practice. Each year, the spokesperson is carefully researched and selected primarily based on their connection to breast cancer and mass audience appeal.

We also look for a fresh, new angle to help distinguish Lee National Denim Day from other cause-related programs. Kanakaredes was convinced early detection through self breast exams saved her friend's life. This strategic initiative is launched months in advance of Lee National Denim Day. In addition to establishing a toll-free hotline and Web site www.

In addition, we select two or three publications to conduct an in-depth interview with the spokesperson regarding her personal connection to breast cancer and involvement with Lee National Denim Day. We negotiate appearances for our spokesperson with national television talk and news programs which occur during key periods throughout the campaign. The spokesperson also conducts two national radio tours with stations in top markets and nationally syndicated programs.

While companies nationwide are celebrating Lee National Denim Day in their offices, Lee Jeans holds a celebration at its headquarters in Merriam, Kans.

While the celebrity spokesperson participates in a satellite media tour with networks and stations in top markets, Lee employees and local media are invited to an event that includes speakers, a message from the celebrity spokesperson and a check presentation. The Lee National Denim Day campaign began in January, with research of celebrities and selection of a spokesperson and negotiation of a contract.

Media relations efforts continued through the summer and early fall, with print and broadcast placements. Instead of simply writing a check, Lee Jeans invests a significant amount of money and time to empower individuals to make a difference. The results have been nothing short of extraordinary. As Lee feels the benefit of this program is in raising awareness of Lee as a brand that cares, Lee measures success of this program based solely on the objectives listed above and not on business objectives.

According to Lee brand tracking studies, women who are aware of Lee National Denim Day are more likely to have a better perception of Lee as fashionable.

Lee Jeans also benefits in ways that cannot be measured in dollars. Lee receives hundreds of letters each year thanking them for allowing individuals to make such a significant contribution. Lee believes Lee National Denim Day has helped change the image of jeans in the workplace. Additionally, Kanakaredes conducted two national radio tours and appeared in a video news release that resulted in more than airings on local TV stations nationwide. Media relations for Lee National Denim Day generated ,, impressions, exceeding the objective of 90,, Broadcast Coverage included interviews with Kanakaredes and TV stories in local markets reached 32,, people; Print Coverage included print stories in local and national publications reached ,, people; Radio Tour included two radio interview tours in Top 20 markets and national programs reached 5,, people.

More than 21, companies and organizations, 1. Long-form journalism that analyzes the issues, challenges and opportunities facing the PR business. Arun Sudhaman 03 Nov PRovoke Media's annual study identifies 25 professionals reshaping marketing and comms in Asia-Pacif Arun Sudhaman 20 Oct Industry leaders respond to PRovoke Media's findings on the extent of the pay and promotion gap at A Aarti Shah 13 Oct We asked this year's innovators for their perspectives on the future of the office.

The responses, s We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]. Logout My Account Premium Content. Follow Us. Please refer to our Privacy Policy for important information on the use of cookies. By continuing to use this website, you agree to this. Their funded researchers have helped develop the drugs to treat advanced breast cancer and have shown that mammograms are the most effective form of detection.

We are so pleased to partner with the American Cancer Society for a third year and to raise millions of dollars toward our shared goal of helping and empowering those affected by breast cancer. Register your team at www. Donations will be accepted through December 31, Headquartered in Merriam, Kan. For more information about Lee, visit www. Jump to navigation.

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